Your logo is one of the most critical aspects of your business and how you represent it. It is the major graphical representation of your business and people (users, visitors, clients, customers, prospects) will make a split second decision about your business, and if they’re willing to do business with you, based solely on your logo. Being the single most visible element of your business and brand, it needs to be well-designed, as an unprofessional logo will only turn people away.
Logos have been around since ancient Greece, originally used on coins to discern one kingdom from another. Then its use evolved for traders and organizations, then merchants, then manufacturers, then businesses. All with the same purpose, to distinguish one good or item, from another. It has worked itself into our culture as an indispensable tool for customers to identify the brands and businesses they love, and a strategy for smart businesses to differentiate themselves.
It is the face of your company, the one thing people will see over and over again and is absolutely essential that your logo conveys your business’ unique identity. Is your business traditional and conservative or hip and modern? Is it exclusive in its clientele or an ‘everyman’ brand? Is it serious or fun?
Every aspect of the logo matters, especially color. For example, take a look at the colors below and see how each color is associated to different concepts and evokes different emotions.
The color red is associated with blood and fire. Upon seeing it people generally feel active, passionate, and intense.
The color blue is associated with depth and stability. Upon seeing it people generally feel comfort, clarity, and calm.
The color yellow is associated with energy and sun. Upon seeing it people generally feel joy, energetic, and fresh.
The color green is associated with harmony and nature. Upon seeing it people generally feel relaxed, peaceful, and trusting.
The color purple is associated with royalty. Upon seeing it people generally feel power, romance, and introspection.
The color black is associated with formality and mystery. Upon seeing it people generally feel serious and bold.
This is where a professional can truly help you. They can use their knowledge, experience, training, and insight FOR you. They can lead your business down the right path by identifying and creating the visual epicenter of your business. You are directly benefiting from their countless years of experience as the logo they making for you, right now, is their best.
Now, there is a lot of misconception about how much a good logo should cost. It’s easy to look at some of the world’s largest companies, and their recent logo redesigns, and think the cost is justified. When we see Accenture spend $100,000,000 or BP spend $211,000,000 or Symantec’s staggering $1,280,000,000 on a logo redesign we automatically assume they got their money’s worth. They are these large businesses with multiple decision-makers who hire other big firms to design their logos so they must know something we don’t, right? Wrong.
There is also another path many businesses take when creating their logo. They get a student to make it, or use clip art, or hire someone for $5. Now there are some exceptions, like Nike or Twitter, but all in all, this path ultimately deprives YOU and your business of value as many of these logos are low quality, don’t fully represent your business, nor are flexible enough to use in other mediums. It’s unfortunate to see so many business take this route and realize they made a mistake years later when they need a logo redesign.
The smart decision is have someone on your side, from the beginning, creating the perfect logo that can last the lifetime of your business.
When you order Logo Creation, or any other service from Fudoshin Labs, feel safe knowing you order 100% risk free. You’ll be there with us, throughout the process, giving feedback and approving each milestone. This ensures that what you get is exactly what you want. No surprises, no excuses. Even then, if you’re not completely satisfied with your final product, let us know within 15 days of delivery and we’ll work with you to get it right, or if you prefer, refund your money no questions asked.
If you’re a new business, starting a redesign or rebranding process, or committed to building your brand value then Logo Creation is perfect for you.
A brand can be an ambiguous thing to understand. It’s not tangible like a product. It’s not defined like a service. It’s not measurable like marketing. Think of branding as the concept your business fits into. If you’re business was a living, breathing, evolving thing, what would it be? What would it look like? What would it do or say? What are its every detail? What are its beliefs and values? How does it interact with your audience, clients, and customers?
A brand is essentially what people think and feel when they come in contact with your business. It’s the cumulative experience of every touch point and the persona you base every piece of communication from.
Developing a strong brand is the quickest way to express to your customer, in an instant, what your about, why you exist, what you offer, and if they can relate to it. And can make or break your business. But thinking it through, from the beginning, can give you an advantage in carving out market niches, in solidifying promises and positioning, in charging a premium for your products or services, keeps you relevant in today’s changing marketplace, and adds value to your business.
For a basic and rudimentary example, look at the image below. Notice how although we are only changing the typography, not the words or color, the feel of each is completely different.
Don’t be like everyone else, settling for cheap stationary, cheap business cards, a cheap image. We all know it’s easy. You just go and run from opportunity to opportunity to survive and never take any time to discover your authentic brand and how to best appeal to your real audience. But there are millions of others out there that do that same thing. Same strategy, or lack of. If you truly want to make an impression, develop a brand so valuable that everyone will talk about it, then hire a professional. They will spend the time and effort making sure you stand out.
Fudoshin Labs has done an amazing job for us – especially given the context of so many unknowns as we proceed forward with our ideas. In addition to the web work, their generosity with ideas that help us along is much appreciated. We thank Fudoshin Labs again for everything they have done to change our brand presence and develop our ideas.
One mistake that many businesses, even experienced businesses, make is creating their brand unconsciously, as a byproduct of running day-to-day. This causes your business to be out of alignment with the market. Think of it, you spend all your time researching, creating your product, hiring, marketing, only to fail reaching your audience. What’s more frustrating is when a 2mm shift in positioning or brand image, a shift so small it seems unimportant, from the start, could have transformed their entire trajectory leading to smooth success.
We also need to clear the air about branding. For many businesses, it doesn’t need to cost $1,000,000, or even $500,000, or even $100,000. It’s easy to think that branding is not for you when all you read about are success stories from world renown brands because we assume it takes that amount to “do it right”. Branding IS for you and your business depends on it.
When you order Branding Development, or any other service from Fudoshin Labs, feel safe knowing you order 100% risk free. You’ll be there with us, throughout the process, giving feedback and approving each milestone. This ensures that what you get is exactly what you want. No surprises, no excuses. Even then, if you’re not completely satisfied with your final product, let us know within 15 days of delivery and we’ll work with you to get it right, or if you prefer, refund your money no questions asked.
The real value that Fudoshin Labs delivered to Classroom24-7 was managing the logo design and knowing that the preliminary logos were the wrong choice, even though they were everyone’s favorite at the time and being sensitive to UI – observing how a front end user would use our website and always fighting to try and make it a greater experience.
If you’re a new business or startup getting ready to launch, a solopreneur who wants a competitive edge, or a small business serious about strengthening your brand then Brand Development is perfect for you.
One thing that stops many business owners, inventors, or budding entrepreneurs from starting is the pressure to have it all perfect, and get it all done, from the beginning. They think that they need their stationary printed, their website up, their brand fully developed, all their collateral prepared, their social media profiles customized, video and animation graphics ready, packaging perfected, and high end photography shot.
Additionally, today’s business world is something we’ve never seen before. It’s not what it was and it’s constantly changing. How can anybody be expected to not only keep up with it but to stand out, make an impact, grow a successful business? You’ll end up spending more time, effort, money trying to stay relevant than running your business and enjoying the success of it. Imagine all the stress and frustration you’ll experience when, at the the moment you get something, it changes.
Remote Art Department fixes that. Remote Art Department lets you focus on what you want, and what you’re good at, so you can grow and develop your business. We take the burden off of you for any and all design and art related creation and development. We build everything for you, over time. This allows you to oversee and approve every piece of production, to launch when you’re ready, and stay relevant to all the changes that are happening now. All without having to lift a finger.
Fudoshin Labs does a great job creating the designs for our many different T-Shirt ideas. They were easy to work with and delivered on exactly what we wanted. A+.
Remote Art Department goes easy on your cash flow. Let’s say, like many businesses, you don’t have $100,000+ to spend on branding or $10,000+ to spend on a website, with Remote Art Department you pay the same, single fee every month. No surprises. You can be on par in the marketplace, establish great visuals, and get everything you need designed and delivered, without having to get a business loan or raise an outrageous amount of capital to fund it. And this is great because it keeps YOU in control, it’s your business after all.
We all know we should invest. Invest in ourselves and invest in our business. That’s what this is. It’s a commitment to building value, it’s a commitment to building a great business. And it’s spread out over time so you’re not taking huge, scary risks. You’re taking one, small, critical step at a time with the help of a professional. What else could be easier?
When you order Remote Art Department, or any other service from Fudoshin Labs, feel safe knowing you order 100% risk free. You’ll be there with us, throughout the process, giving feedback and approving each milestone. This ensures that what you get is exactly what you want. No surprises, no excuses. Even then, if you’re not completely satisfied with your final product, let us know within 15 days of delivery and we’ll work with you to get it right, or if you prefer, refund your money no questions asked.
If your a business with limited talent or staff, a business without its own dedicated design or art department, or a business that wants a “hands-off” approach to design or art so you can have more time to focus on what you do best then Remote Art Department is perfect for you.